Redesigning The Yet Set Website in One Week Before Nicole Reap's Book Launch

One week. That was the window Nicole Reap gave me to redesign The Yet Set website before her book launch. The site was built on GoHighLevel, the brand is playful and kid-focused, and it needed to look the part — not just function. Here's how that week went and what the build actually involved.

The Problem With GoHighLevel and Creative Freedom

GoHighLevel is a solid platform for running a business — CRM, automations, funnels, email, all in one place. What it isn't is a design-first tool. The out-of-the-box styling options are limited, and if you're working with a brand that has a specific personality, you'll hit a ceiling fast trying to express it through the default builder alone.

The Yet Set has a clear visual identity — rounded, warm, colourful, the kind of design that needs to feel encouraging and approachable for parents and kids. Getting there on GHL meant going outside the builder and writing custom CSS to override the defaults and push the design into the right territory. Gradients, rounded shapes, typography that actually fits the tone of the brand — none of that comes out of the box.

The Automation Setup

Beyond the design, Nicole needed her site to actually work for her business. I set up two straightforward automations inside GoHighLevel:

• A lead capture flow that saves anyone who signs up through her email list or contact form directly into her GHL contacts
• An email notification that fires when someone submits the contact form — so Nicole knows immediately when someone's trying to reach her

Nothing overly complex, but that's the point. The automations match what the site actually needs at this stage — people can reach Nicole, Nicole knows about it, and the contact is saved without any manual work. Clean and functional.

SEO Without Killing the Brand Voice

The SEO work on this one had to be handled carefully. The Yet Set has a distinct tone — it's not a corporate site, and optimising it like one would have made it feel off. The approach was standard good practice — page titles, meta descriptions, heading structure, image alt text — but applied in a way that stayed true to how Nicole actually talks to her audience.

A site that ranks but sounds nothing like the brand isn't a win. The goal was a foundation Nicole could build on, not a keyword-stuffed overhaul that undermines everything the design was trying to do.

Delivering in a Week

The one-week timeline was tight but manageable with the right approach. I focused on the highest-impact work first — the visual design, since that was the most visible problem — and kept the feedback loop short. Nicole reviewed as things came together rather than at the end, which meant changes happened in real time instead of piling up into a last-minute revision round.

That kind of working relationship makes a big difference on a compressed timeline. When a client is responsive and clear about what they want, you can move fast without second-guessing every decision.

The Result

Nicole came away with a site that actually looks like her brand and makes it easy for people to reach her — which was the core ask from the start. The contact form works, the leads go straight into her CRM, and the design holds up in a way the old site didn't.

Sometimes the win isn't a dramatic metrics story. It's a client who feels confident sending people to their website. For a book launch, that matters.

If you're on GoHighLevel and your site doesn't reflect your brand the way it should — custom CSS can get you further than you'd think. Get in touch if you want to talk through what's possible.